Build+Partners®

2026 · Visual identity · Architecture

An architecture firm that also trains the next generation of architects and engineers.

Open build-partners.exe in the system

Build+Partners is born from the union of two architects and one engineer, with over three decades of combined experience. The ambition goes past the standard firm: a hub where architects and partners evolve together, through projects and workshops, to elevate Balneário Camboriú through connections, partnerships and knowledge.

The problem

Saying the brand was more than an architecture firm: one connection, one workshop that shapes an architect today and reverberates for generations, a cascade that elevates an entire region.

The solution

Dotted patterns and lines that evoke synapses and neural connections while also tracing the shape of a tree, a pattern nature repeats. Connecting dots became the simplest way to represent new knowledge taking shape. The symbol joins two "+" signs, and each dot is a partner influenced by what Build knows.

Gallery

Taupe envelope with the Build+Partners wordmark and a dotted symbol label, over a white envelope.
Taupe envelope with the Build+Partners wordmark and a dotted symbol label, over a white envelope.
Animation of the dotted symbol changing over textures, a building and an envelope.
Animation of the dotted symbol changing over textures, a building and an envelope.
Two posters with lines radiating from a point, in taupe and cream, with the symbol at the top.
Two posters with lines radiating from a point, in taupe and cream, with the symbol at the top.
Dark and light covers with dotted patterns and the Build+Partners wordmark.
Dark and light covers with dotted patterns and the Build+Partners wordmark.
Social profile, large cropped typography and a photo of two people looking up at buildings.
Social profile, large cropped typography and a photo of two people looking up at buildings.
Three printed sheets with numbered dots, reading "Roadmap dot by dot".
Three printed sheets with numbered dots, reading "Roadmap dot by dot".
Dotted symbol on textured paper with handwritten notes on its concept.
Dotted symbol on textured paper with handwritten notes on its concept.
Phone held in a dark room and a laptop, both showing the symbol.
Phone held in a dark room and a laptop, both showing the symbol.
Build+Partners wordmark surrounded by branches that end in dots, like a tree or a synapse.
Build+Partners wordmark surrounded by branches that end in dots, like a tree or a synapse.
Business cards, letterhead and typographic crops of the identity.
Business cards, letterhead and typographic crops of the identity.
Website reading "Arquitetura inteligente que reverbera por séculos" beside a glass building.
Website reading "Arquitetura inteligente que reverbera por séculos" beside a glass building.
Dark binder titled "Portfólio de Projetos", a branching diagram and the repeated wordmark.
Dark binder titled "Portfólio de Projetos", a branching diagram and the repeated wordmark.
Two paper bags with the wordmark, in taupe and cream, on a black background.
Two paper bags with the wordmark, in taupe and cream, on a black background.
Numbered dot diagram, the symbol over a photo of two men, and a speaker with a microphone on stage.
Numbered dot diagram, the symbol over a photo of two men, and a speaker with a microphone on stage.
Printed publication with numbered dots resting on a black leather and chrome chair.
Printed publication with numbered dots resting on a black leather and chrome chair.
Five cards in black, taupe, cream and white, each with the wordmark and the symbol in the middle.
Five cards in black, taupe, cream and white, each with the wordmark and the symbol in the middle.
Three posters with branching networks of dots in taupe, cream and white.
Three posters with branching networks of dots in taupe, cream and white.
Letterhead with the logo and a clipped grey folder with the wordmark running vertically.
Letterhead with the logo and a clipped grey folder with the wordmark running vertically.
Wordmark with the symbol repeated in print, fading from black to pale grey.
Wordmark with the symbol repeated in print, fading from black to pale grey.
White Build+Partners wordmark with the small symbol on a black background.
White Build+Partners wordmark with the small symbol on a black background.

Specs

Year
2026
Category
Visual identity · Architecture
Contribution
Design
Stack
Brand strategy · Visual identity · Creative direction · Architecture
Status
Published
Art direction
Pedro Jaques, Pedro Xavier
Strategy
Pedro Jaques, Pedro Xavier, Flávia Cruz, Guilherme Ayres
Design
Jeferson Gonçalves, Pedro Jaques, Pedro Xavier, Flávia Cruz, Guilherme Ayres
Studio
Visant Studio
Published
2026-10-07 · Balneário Camboriú, Brazil

Other cases

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.