Clube®

2026 · Visual identity · Sports influence

A brand that puts creators first and treats influence as a journey.

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Clube Influência was born from the connection between sports, culture and people who share the same passion. It links brands to creators who represent communities, behaviors and lifestyles. A Visant Studio project, where I worked on the strategy and visual identity with the team.

The problem

Influence cannot be just a communication tool. Clube exists to follow each creator's growth beyond the campaigns, and the brand had to speak the language of people who live the sport first-hand.

The solution

Racing became the language. The track line says everyone has a journey, the stopwatch is a reminder that the market never stops, and the slanted logo never looks still. Black and lime in high contrast, stickers with flames and a checkered flag, and a symbol that turns into a 3D object.

Gallery

Clube wordmark in black on a lime field.
Clube wordmark in black on a lime field.
Animated stickers landing around the wordmark: symbol, flames, checkered flag and a stopwatch reading 312 km/h.
Animated stickers landing around the wordmark: symbol, flames, checkered flag and a stopwatch reading 312 km/h.
Animated construction of the wordmark over a grid of slanted lines.
Animated construction of the wordmark over a grid of slanted lines.
Portrait of a cameraman in a helmet tinted lime, the logo on two monitors and the palette from black to light gray.
Portrait of a cameraman in a helmet tinted lime, the logo on two monitors and the palette from black to light gray.
Animated manifesto typed on black under the headline "Creators em primeiro lugar".
Animated manifesto typed on black under the headline "Creators em primeiro lugar".
Card with a track line reading "Todo mundo tem uma trajetória", a portrait with a microphone, the 3D symbol and a talk on a stage with the logo.
Card with a track line reading "Todo mundo tem uma trajetória", a portrait with a microphone, the 3D symbol and a talk on a stage with the logo.
Three street posters at night with track lines, one of them reading "Todo mundo tem uma trajetória".
Three street posters at night with track lines, one of them reading "Todo mundo tem uma trajetória".
Clube app icon on a phone home screen beside a lime hooded jacket with the logo on the back.
Clube app icon on a phone home screen beside a lime hooded jacket with the logo on the back.
Backlit street panel at night with a portrait and the line "Influência em movimento".
Backlit street panel at night with a portrait and the line "Influência em movimento".
Black knit beanie with the logo beside lime and gray key tags on black.
Black knit beanie with the logo beside lime and gray key tags on black.
Editorial collage: a model in a white Clube beanie and sunglasses over logo strips and a speedometer sticker.
Editorial collage: a model in a white Clube beanie and sunglasses over logo strips and a speedometer sticker.
Hands holding a phone with the logo beside a person carrying a tote bag with the logo.
Hands holding a phone with the logo beside a person carrying a tote bag with the logo.
Metallic 3D wordmark on lime with a small printed label in the corner.
Metallic 3D wordmark on lime with a small printed label in the corner.
Black T-shirt with the logo on the chest beside a hand holding a lime business card against a wall.
Black T-shirt with the logo on the chest beside a hand holding a lime business card against a wall.
Animated lime 3D symbol spinning towards the camera and resolving into the white wordmark on black.
Animated lime 3D symbol spinning towards the camera and resolving into the white wordmark on black.

Specs

Year
2026
Category
Visual identity · Sports influence
Contribution
Art direction · Brand strategy · Design
Stack
Brand strategy · Visual identity · Motion design · Sports
Status
Published
Art direction
Jeferson Gonçalves, Guilherme Ayres, Pedro Jaques, Pedro Xavier
Strategy
Jeferson Gonçalves, Guilherme Ayres, Pedro Jaques, Pedro Xavier, Flávia Cruz
Design
Jeferson Gonçalves, Guilherme Ayres, Pedro Jaques, Pedro Xavier, Flávia Cruz
Motion design
Guilherme Ayres
Studio
Visant Studio
Published
2026-11-04 · Brazil

Other cases

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.