Vextro®

2025 · Visual identity · Digital marketing

An agency that chose to sell its clients instead of itself.

Open vextro.exe in the system

Vextro was born from dissatisfaction. The marketing industry sells itself; Vextro chose to sell its clients. The logo is modular and deconstructed, with the italic inverted: it goes against the current deliberately.

The problem

The marketing industry learned to sell itself: pretty reports, vanity metrics, a portfolio standing in for the client result.

The solution

Blue as the color of rivalry, a direct stance against the major players. Black adds weight. The typography combines stable characters with disruptive alternatives, and the graphic elements come from the logo itself, fragments of the letters. The photography follows the same logic: dark environments, blue lighting, intentional motion blur. Every decision has a reason; none of them are aesthetic.

Gallery

Black mannequin wearing a Vextro T-shirt with blue geometric blocks.
Black mannequin wearing a Vextro T-shirt with blue geometric blocks.
Vextro wordmark shown as vector outlines with blue anchor points.
Vextro wordmark shown as vector outlines with blue anchor points.
Vextro wordmark in blue on a near-black background.
Vextro wordmark in blue on a near-black background.
Animated Vextro symbol built from fragments of the letter V.
Animated Vextro symbol built from fragments of the letter V.
Graphic pattern made of blue and black letter fragments.
Graphic pattern made of blue and black letter fragments.
Three campaign posters with blue lighting and large condensed typography.
Three campaign posters with blue lighting and large condensed typography.
Vextro social profile next to a browser window showing vextro.com.br.
Vextro social profile next to a browser window showing vextro.com.br.
Scattered black and blue Vextro business cards.
Scattered black and blue Vextro business cards.
Event badge for the CEO with a blue portrait and the Vextro logo.
Event badge for the CEO with a blue portrait and the Vextro logo.
Lit street billboard at night reading "A agência que não some".
Lit street billboard at night reading "A agência que não some".
Laptop on a dark table showing the Vextro homepage in blue.
Laptop on a dark table showing the Vextro homepage in blue.
Backlit indoor panel reading "Vendemos por você, não para você".
Backlit indoor panel reading "Vendemos por você, não para você".

Specs

Year
2025
Category
Visual identity · Digital marketing
Contribution
Brand strategy · Creative direction
Stack
Brand strategy · Visual identity · Art direction · Marketing
Status
Published
Art direction
Jeferson Gonçalves
Strategy
Jeferson Gonçalves
Design
Jeferson Gonçalves
Typography refinement
Jean Rosa
Typeface
Avantique, by Casloop Studio
Typeface
Plus Jakarta, by Tokotype
Published
2025-04-28 · Alvorada, Brazil

Other cases

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.