C0FFE®

2026 · Visual identity · E-sports

A coffee brand for the people who watch Twitch at 3am with a mug next to them.

C0FFE lives between late nights and warm mugs. The name says it. The symbol mixes a mug with a coat of arms: shield weight, kitchen origin. Built for a crew that covers games, drops news, runs live streams, shoots shorts and never really sleeps.

The problem

Most gamer brands talk energy drinks and neon. This one talks to whoever watches Twitch with coffee nearby. Different crowd, different tone.

The solution

Purple, pixel art, VHS texture. The icons speak the language of the game on any platform. The packaging tells the buyer to equip the "hand" item to open it. The bus stop wait becomes a loading screen. Every piece was made to live on a feed.

Gallery

Streamer in a blue beanie with the purple C0FFE symbol and mirrored sunglasses.

Geometric construction grid of the C0FFE symbol on a purple background.

C0FFE symbol: the wordmark shaped like a mug and a coat of arms.

Animated pattern of steam shapes taken from the C0FFE symbol.

Brand palette: Roxin, Azulzin, Branquin and Pretin with hex, RGB and CMYK values.

Lit bus shelter poster at night reading "Enquanto o busão não carrega...".

Black packaging box reading "seu loot chegou!" over purple boxes.

Purple T-shirt with a pixel print, seen from behind at a subway ticket machine.

Closing signature of the C0FFE symbol on purple.

Specs

Year: 2026
Category: Visual identity · E-sports
Contribution: Brand strategy · Creative direction
Stack: Brand strategy · Visual identity · Pixel art · Packaging
Status: Published
Art direction: Jeferson Gonçalves
Strategy: Jeferson Gonçalves
Design: Jeferson Gonçalves
Typeface: Funnel, by Dicotype
Icons: Gerrit Halfmann
Published: 2026-02-28 · Porto Alegre, Brazil

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Vextro® (2025, Visual identity · Digital marketing): An agency that chose to sell its clients instead of itself.
Korri® (2023, Visual identity · Sportswear): Team-style clothing for the daily grind, without looking like you are heading to the stadium.

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.