Movitera®

2026 · Visual identity · SaaS

The identity of a technical suite that puts tickets, secrets and assets in one place.

Movitera keeps systems standing: tickets, secrets and assets in the same place. The identity comes from that. The product reacts as a whole when one part is touched, so the brand does too: the symbol is a pulse and the rest of the visual system follows that beat.

The problem

The work was scattered. Teams jumped between tools that did not talk to each other, and every jump cost time.

The solution

Organism became the concept tying product and brand together. A central, modular structure, a pulse for a symbol, black and yellow at high contrast, and textures that read as signal and data.

Gallery

White keycap with the black Movitera symbol on a dark background.

Movitera symbol combining pulse, organism and technical structure.

Three Movitera social pieces in black, white and electric yellow.

Movitera identity applied to a black tote bag with a halftone texture.

Black beanie with the yellow Movitera symbol embroidered.

Movitera visual system board with typography, symbol and textures.

Movitera digital interface using dark contrast and yellow.

Data chart in electric yellow on a dark background.

Three-dimensional Movitera symbol with a metallic gold finish.

Specs

Year: 2026
Category: Visual identity · SaaS
Contribution: Brand strategy · Creative direction
Stack: Brand strategy · Visual identity · Art direction · SaaS
Status: Published
Art direction: Jeferson Gonçalves
Strategy: Jeferson Gonçalves
Design: Jeferson Gonçalves
Typography: Golos Text, by Alexandra Korolkova and Vitaly Kuzmin
Thanks: Pedro Jaques, Pedro Xavier
Studio: Visant Studio
Published: 2026-04-05 · Itajaí, Brazil

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Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.