Does 051jeferson design brands for startups and SaaS?

Yes. Tech brands are the area 051jeferson feels closest to. Movitera, a SaaS platform, is one of the published cases.

Does the identity work inside the product?

It is designed for that. Color, typography and elements are tested on interfaces before delivery, so the product team can apply them without adapting.

How much does it cost?

The Visual Identity System costs $3,000, delivered in 30 days with 2 rounds of changes. Naming and a landing page are $3,000 extras each, only on request.

Brand identity for tech companies

Tech brands are where I feel most at home. I got into this world designing the brand for a startup MVP, and I loved open source projects long before that.

Tech companies have a problem of their own: the brand has to live inside the product, not only on a business card. It shows up in the interface, the app icon, the docs, the investor deck and every post. That is why I design the identity as a system and test color, typography and elements on real screens, so the brand reaches the product without getting lost on the way.

When the team needs to move fast, the identity can come with a brand tool: a generator with the identity's rules inside, so the team can make new patterns and pieces without waiting on a designer.

What is included

Brand narrative and creative direction
Logo, symbol and app icon designed for small screens
Color, typography and supporting elements for interface and marketing
Brand mockups on product, deck and social media
Brand usage guide and final files

How it works

Discovery: the product, the audience, the market and the competition.
Strategy: what the brand promises and the idea that organizes the system.
System: logo, color, typography and elements tested on real screens.
Delivery: usage guide and final files, ready for the product team.

Investment

Visual Identity System: $3,000, 30 days, 2 rounds of changes. Open the desktop

Related cases

Movitera® (2026, Visual identity · SaaS): The identity of a technical suite that puts tickets, secrets and assets in one place.
C0FFE® (2026, Visual identity · E-sports): A coffee brand for the people who watch Twitch at 3am with a mug next to them.
Vextro® (2025, Visual identity · Digital marketing): An agency that chose to sell its clients instead of itself.

Frequently asked questions

Does 051jeferson design brands for startups and SaaS?: Yes. Tech brands are the area 051jeferson feels closest to. Movitera, a SaaS platform, is one of the published cases.
Does the identity work inside the product?: It is designed for that. Color, typography and elements are tested on interfaces before delivery, so the product team can apply them without adapting.
How much does it cost?: The Visual Identity System costs $3,000, delivered in 30 days with 2 rounds of changes. Naming and a landing page are $3,000 extras each, only on request.

Other services

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.