How much does a brand identity by 051jeferson cost?

The Visual Identity System costs $3,000, delivered in 30 days with 2 rounds of changes. You can pay in full with a discount, or half up front and half on delivery.

What is the difference between a logo and a brand identity?

The logo is one piece of the identity. The brand identity is the whole system (logo, color, typography, supporting elements and usage rules) that makes the brand recognizable even when the logo is not on screen.

Do you work remotely?

Yes, it is remote only, with meetings over video call, for clients in Brazil and abroad.

Are naming and a landing page included?

No. The package covers the brand identity. Naming and a landing page are $3,000 extras each, both only on request.

Brand identity

A brand identity is more than a logo. It is the set of symbol, wordmark, color, typography and supporting elements that keeps the brand recognizable on every piece, from the website to the packaging.

I start with the idea that organizes the brand and build a system on top of it. Most of the time it comes down to one simple unit, a dot, a line or a block, that repeats and turns into patterns, supporting graphics and layouts. That is why the brand stays whole when someone else makes the next piece.

I have built identities for tech, e-sports, architecture, sportswear and industry, and I work remotely with clients anywhere.

What is included

Brand narrative: the creative direction behind every design decision
Logo and variations for every context, from digital to print
Graphic elements: icons, patterns and textures
Color palette and supporting typography
Brand mockups on stationery, signage, presentations and spaces
Brand usage guide and final files

How it works

Discovery: briefing and a conversation about the business, the audience and the competition.
Moodboard: the visual references that set the creative direction.
Prototyping: the first studies of logo, color and typography.
Validation: the system tested on real applications before the presentation.
Presentation: the identity presented in a meeting, with room for the changes.
Final delivery: the final files and the brand usage guide.

Investment

Visual Identity System: $3,000, 30 days, 2 rounds of changes. Open the desktop

Related cases

Build+Partners® (2026, Visual identity · Architecture): An architecture firm that also trains the next generation of architects and engineers.
Movitera® (2026, Visual identity · SaaS): The identity of a technical suite that puts tickets, secrets and assets in one place.
C0FFE® (2026, Visual identity · E-sports): A coffee brand for the people who watch Twitch at 3am with a mug next to them.
Clube® (2026, Visual identity · Sports influence): A brand that puts creators first and treats influence as a journey.
Vextro® (2025, Visual identity · Digital marketing): An agency that chose to sell its clients instead of itself.
Korri® (2023, Visual identity · Sportswear): Team-style clothing for the daily grind, without looking like you are heading to the stadium.

Frequently asked questions

How much does a brand identity by 051jeferson cost?: The Visual Identity System costs $3,000, delivered in 30 days with 2 rounds of changes. You can pay in full with a discount, or half up front and half on delivery.
What is the difference between a logo and a brand identity?: The logo is one piece of the identity. The brand identity is the whole system (logo, color, typography, supporting elements and usage rules) that makes the brand recognizable even when the logo is not on screen.
Do you work remotely?: Yes, it is remote only, with meetings over video call, for clients in Brazil and abroad.
Are naming and a landing page included?: No. The package covers the brand identity. Naming and a landing page are $3,000 extras each, both only on request.

Other services

Contact

I take on brand identity, art direction and brand tool projects, working remotely with clients anywhere. Write to jeferson@051jeferson.zip, or on WhatsApp.